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Our approach to strategic sales planning is based on the understanding that a sale is a complex and dynamic undertaking. It is continually evolving based on the competitive landscape and changing economic conditions. There are multiple stakeholders for every function with disparate interests and concerns. Strategic planning is invaluable in providing direction and focus while reacting to unforeseen and unpredictable changes in the sales cycle and targeted vertical Industry’s.
Today’s sales executives are faced with difficult choices related to scarce financial and human capital resources. Whether related to a single strategic account focus or an entire reevaluation of existing sales processes, strategic planning provides a framework for a meaningful evaluation of the possibilities.
It is our philosophy that the fundamental value of strategic planning is not solely encompassed in the specific strategic or tactical initiatives that are identified, but in the united commitment by all parties participating in the strategic planning effort. In fact, it is often the institutional commitment to the process that has the greatest influence on the success of the initiatives.
Given the complex nature of the sales process, our consultants understand the importance of effective strategic planning that enables change and growth. Our commitment can start with defining the go-to-market strategy before deployment of the sales team effort begins and continues through post-sales analysis by working with our client’s customers to verify customer-driven requirements are met.
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Our breadth of skills and experience gives us a deep understanding of the challenges of sales and strategic marketing initiatives, which we apply in our pragmatic, value-driven advisory services. Leveraging our patent pending “DV7 Principle” methodology, we have provided significant value to our customers. Examples of strategic goals we have helped our clients define and achieve include:
- Increased revenue
- Increased sales focus
- Increase shareholder value
- Optimize operational efficiency
- Enhanced and diversified revenue sources
- Expanded geographical sales coverage
- International business expansion
- Enhanced competitive differentiators
- Federal Government penetration
- Establishing own GSA Schedule
- Presence on all major Federal contract vehicles
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- Review the business goals and objectives of the Investors, Board of Directors and Management
- Balance business objectives with sales realities
- Help perfect your value proposition to the marketplace through laser focused strategic marketing.
- Work with existing and targeted customers to align company value with customer needs
- Enhance and promote entrepreneurial skills of sales team
- Assess the purpose and value of new strategic sales tactics
- Evaluate bid documents, proposals and agreements
- Assist with company contract negotiations
- Evaluate third party relationships, development plans and business arrangements
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Unlike many non-specialized consulting firms, Soaring Consulting brings a broad perspective and specific interdisciplinary insights to the table. This translates into deliverables that consistently exceed client expectations.
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